Many years ago ("ancient" in DIYC time) we ran the display at 100%. Actually had people tell us it was a great display, but "could you dim the lights?" I guess they were right as I could see to walk through the woods 200 feet across the road by the light they produced. (Not sure if it was enough to see from space, but it may have been.) Since then the 30% setting has been standard, especially on high density props such as matrix or trees.
FYI - we found colors to be deeper and richer in the lower power ranges as well. Truly a win on all sides.
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