I also leave my transmitter on 24/7 while the show is up. When I am not broadcasting my show I switch over to my ZaraRadio and broadcast Christmas music. This way the station is always sending something. I have collected enough music over the years that I won't play the same song by the same artist for almost 3 days. The neighborhood likes my Christmas variety better then the local "Light" station that can plan the same song three time an hour. I am also commercial free except for a 30 second PSA announcement about my show at the top and bottom or the hour.